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Fabian Oloarte Creative Media Strategist & Project Coordination Specialist

✉️ [email protected]

@foloarte

Growth Manager specialized in content strategy development and Project Coordination. Focused on marketing campaigns that solve customer needs and drives business impact. Extensive knowledge on YouTube metrics analysis and performance goal settings.

EXPERIENCE

PDGA

Jul 2024

Presente

🇲🇽

Content Marketing director for PDGA Latinoamerica (part time)

Focused on building and maintaining the Latin American Disc Golf Community.

• Growth the IG channel to 1000 in 6 months
• Successfully communicated 5 strategic initiatives in 6 months.
• Directed and concluded a new and renewal membership campaign with a 60% membership increase during 2024

Dynamic Discs

Aug 2023

Apr 2024

🇲🇽

International Strategy Director

Business developer for Latin America

In this position I worked closely with community leaders in Latin America to promote the growth of the sport

• Launched and sold out several Hispanic-oriented products, e.g., “The Grow the Sport Disc Line - Mexico Edition” and “Sombrero Vueltiao DyMax Fundraiser Disc”.
• Coordinated the donation, transport, and installation of 9 new fixed Disc Golf Courses in Latin America (42% in Mexico, 50% in Puerto Rico, 40% in Colombia). ⭐
• Sponsored and executed 16 PDGA tournaments in Latin America.
• Grew a Spanish Disc Content Platform on Instagram from 0 to 900 followers in less than a year.
• Established 5 business partnerships for disc golf product distribution in Latin America.

Dynamic Discs

Feb 2022

Aug 2023

🇺🇸

International Media Director

Media team manager

As the media team manager we accomplished important milestones for the company.

• Developed a collaborative system among media partners to produce 60 YouTube videos with top professional Disc Golf players, generating 300k+ views. ⭐
• Hired a bilingual full-time Social Media Manager for Dynamic Discs, handling distribution for 3 brands on 5 channels.
• Grew TikTok following from 0 to 20k
• Executed marketing campaigns for “Supreme Plastic Escape and Judge”, “The Raptor Eye Felon”, “Orbit Ice Effect Molds”, and “10 Year Anniversary Box”.

Platzi

Jul 2021

Oct 2020

🇲🇽

Marketing Manager

Head of Inbound Marketing

As head of this area, my team and I reached important milestones:

• 50% attribution for organic channels on Q1-2021
• Reached 1M subscribers on YouTube 🚀
• Developed a cross-platform operational machine that can respond to any campaign or Always On Strategy
• Developed the current operational formula inside our marketing team. Focused on metrics, experimentation, and creativity.

Platzi

Oct 2020

Apr 2020

🇲🇽

Inbound Marketing Lead

Completely in charge of the inbound marketing strategy and team building:

• 3X increase in Views with new content strategy on YouTube ⭐
• Successfully switched to a remote only environment

Platzi

Apr 2020

May 2017

🇺🇸

Content Marketing Specialist

Content Director

Moved to San Francisco to develop content directly from the Silicon Valley ecosystem for the tech enthusiasts, and entrepreneurs of LATAM:

• Weekly Livestreaming Show direction. Increasing live and On-demand views by 2X in less than a year through content, and distribution experimentation ⭐

Platzi

Apr 2020

May 2017

🇨🇴

Audiovisual Producer

Educational Content Producer

Moved to Colombia to an early-stage Startup:

• In our newborn Video Production Team, I did every part of the process for every promo: strategy, scripting, recording, editing and distribution
• Produced the first 1000 shares video on Facebook ⭐
• Recorded and produced 3-10 hour courses in partnership with teachers and course directors